In the book Crossing the Chasm, Geoffrey A. Moore breaks down Technology Adoption Life Cycle to make it easier to understand. He explains innovators, early adopters, early majority, late majority, and laggards; as well as the chasm between the early adopters and the early majority. This book holds foundational formulas that have helped millions of manufacturers approach their markets. Our publication Culture of Experts also holds foundational formulas. It breaks down expert-level positions in a way that has never been seen before.

All leaders have foundational formulas. They are used to broaden perspective. They are relied upon to make important decisions. When companies hire a consulting firm, they are essentially adopting outside formulas to expand thought, manage risk and guide business decisions. By committing working ideas to a formula, leadership can share ideas without the cost and ambiguity of a consulting firm.